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I’m an experienced designer who excels at
unlocking the potential of digital products, shaping them into impactful solutions.

My current role at Alcumus SafeContractor involves scaling a local product to a global platform to aid contractors in achieving health and safety compliance.

In past roles, I create transformative digital experiences in the healthcare industry, developed data visualization interfaces for a SaaS, led the development of a mobile payment solution and a loyalty platform for Small and medium-sized businesses in the UK.

I also co-founded and led a digital marketing agency, delivering solutions to companies across the entertainment, retail, finance, and technology sectors.

Email me at hello@williambarrera.com
Profile image of William Barrera in black and white with a star shaped backgound.
Contact Me

How I Work

Discovery

Gaining a comprehensive understanding of the problem or opportunity, uncovering user needs, and aligning stakeholders and business goals. 

Definition

Establishing design principles, framing problems or opportunities, and developing a UX strategy are essential to ensure project goals are met and aligned.

Exploration

Exploring a wide range of potential solutions, testing, iterating, discussing, and working collaboratively to address the problem.

Refinement

Narrowing down a selected direction, fine-tuning the visual design, preparing for design handoff, and documenting the process.

Monitoring

Preparing for the next iteration as the product is never truly "finished," and gathering feedback for improvement.

Question:
What are we trying to solve and why?

Question:
Do we really know our user needs, pain points and goals?

Question:

How might we get to where we want to go?

Question:
How can we conciliate and push ahead?

Question:
What does “done” look like?

01. Discovery

Gaining a comprehensive understanding of the problem or opportunity, uncovering user needs, and aligning stakeholders and business goals.

Question:
What are we trying to solve and why?

02. Definition

Establishing design principles, framing problems or opportunities, and developing a UX strategy are essential to ensure project goals are met and aligned.

Question:
Do we really know our user needs, pain points and goals?

03. Exploration

Exploring a wide range of potential solutions, testing, iterating, discussing, and working collaboratively to address the problem.

Question:
How might we get to where we want to go?

04. Refinement

Narrowing down a selected direction, fine-tuning the visual design, preparing for design handoff, and documenting the process.

Question:
How can we conciliate and push ahead?

05. Monitoring

Preparing for the next iteration as the product is never truly “finished,” and gathering feedback for improvement.

Question:
What does “done” look like?

What I stand for

Team-driven design

I foster collaboration and communication to encourage creativity and problem-solving. As designers, we are T-shaped individuals uniquely positioned to align vision and execution, driving impactful outcomes.

Digital Transformation

I strongly believe that every product or service has the potential to deliver digital experiences that positively impact people's lives while also achieving business goals.

Constant growth mindset

I am a curious person, fueled by active learning for personal and professional development. I believe continuous learning unlocks new possibilities and keeps us ahead in an ever-evolving world.