Hi, I’m William
Passionate about building digital products that delight users and deliver measurable impact.
With 10+ years of experience in product strategy, UX/UI design and user research. I have successfully led digital transformation initiatives spanning various industries.
Featured Work
Fast and secure payment solution for delivery and pick-up orders.
Developing a mobile payment solution that empowers merchants by offering low-cost fee processing and simplified order management.
FINTECH / B2B2C / SAAS / MOBILE / UX LEAD
Increasing charitable giving by unlocking unused loyalty rewards.
Developing a feature that allows users to donate unused loyalty points to the nonprofit of their choice.
LOYALTY / NON-PROFIT / B2C / MOBILE / UX DESIGN
Enhancing Data Integrity and Operational Efficiency.
Developing an audit trail feature that positively impacts the client’s operations and the organization’s reputation within budget constraints.H&S COMPLIANCE / B2B / SAAS / PRODUCT DESIGN
Read Case
Optimization of patient scheduling during peak hours.
Conducting user research to simplify patient allocation and reduce staff workload during peak demand periods.
HEALTHCARE / B2C / DESKTOP / UX RESEARCH
What I do best?
Project Leadership
Leading complex design projects from start to finish, mentoring team members, and effectively communicating and collaborating with stakeholders, engineering, and partners.
Interaction Design
Through an iterative process, I enhance the product experience by utilizing artifacts such as journey maps, user flows, design systems, information architecture, wireframes, prototyping and responsive visual designs.
UX Research
Prioritizing deep user understanding and business needs, I leverage research to guide design decisions. I gather insights from user testing to ensure optimal product-market fit and align solutions with customer needs.